Google Analytics-SP

 

With the rising trend of online shopping everywhere in the world, companies are now more inclined towards investing more in establishing their strong digital presence and investing in digital marketing. As digital store is gaining more chunk of investment, the tools used for managing these stores are also of vital importance. The traffic on these stores is increasing with the passage of time. To check the performance of digital store, google analytics comes into play.

Google Analytics is a free tool by Google used to track the performance of a website or online store. There are lots of benefits of using this free tool.  The first benefit is obviously, the price. Google Analytics is completely a free tool. Anyone can use it without paying a single penny to anyone. Second, it not just presents data but also presents in a graphical way which makes easy to comprehend the data. Third, it shows the real time data. It doesn’t take time to update the data furthermore, it also shows how many active users visiting your site and which specific page they are exploring. Isn’t it Amazing?

It also helps in tracking the performances of your marketing efforts by visualizing the data which channel is generating more traffic to the website. Many digital marketing agencies helps you in making your marketing efforts more efficient and cost effective. Moreover, it’s very important to know which of your pages are getting more traffic and which is not doing well. This provides the baseline of all your efforts on your website. For me most important is, it is really easy to use. The interface is user friendly. Anyone with basic knowledge can use it. It’s a must have tool if you are looking to excel in the realm of digital marketing.